Puppy Cake's TikTok Shop
Re-Launching June 1, 2025
Puppy Cake
Cake and Ice Cream Mix for Dogs
Two Awesome TikTok-Able Products
See the Creator Collab Products
Earn a 20%+ Commission Rate
Commission is paid as a base of 15% through TikTok Shop and stackable event and performance bonuses paid direct to the Creator each month.
See the Events for Creator Bonus Commissions
Puppy Cake's TikTok Shop
Re-Launching June 1, 2025
Launch Creator Signup Starts
Launch Creators qualify for a stackable 2% launch bonus commission.
Deadline for Launch AMA Signup
Launch Creators qualify for a stackable 1% bonus for attending the Ask Me Anything (AMA) with Kelly Costello, the founder of Puppy Cake.
AMA with Kelly Costello
Creators who attend the Ask Me Anything (AMA) qualify for a 1% stackable bonus commission.
Invite sent after you signup.
Deadline for Launch Creator Signup
Launch Creators must signup by May 31 to qualify for the stackable 2% launch bonus commission.
Live on Saturday with Puppy Cake
🎉🐾 Get ready for an exciting Saturday because we are going live as a team for a paws-itively adorable event with Puppy Cake!
Join us for at least 3 hours of fun, laughter, and all things puppy as we celebrate our furry friends with some delicious treats.
Plus, here’s the best part: for every order placed during the live stream, you will earn an additional stackable 3% bonus commission!
Invite sent after you signup.
Live on Saturday with Puppy Cake
🎉🐾 Get ready for an exciting Saturday because we are going live as a team for a paws-itively adorable event with Puppy Cake!
Join us for at least 3 hours of fun, laughter, and all things puppy as we celebrate our furry friends with some delicious treats.
Plus, here’s the best part: for every order placed during the live stream, you will earn an additional stackable 3% bonus commission!
Invite sent after you signup.
Puppy Cake Collab Products
We focus on two products for creator collabs, an ice cream variety pack, and a cake and ice cream cake kit.
Checkout the product detail pages for more information, and the assets we provide for free for you to use in your collabs.
Puppy Cake Events for Bonus Commissions
We regularly schedule and run bonus commission events for our collab creators.
Up to 21% Commission Rate
Bonus commissions are paid directly to the creator by Savvy Savers LLC at the end of each month.
15%
Base Commission
Your base commission will be paid directly through the TikTok Shop.
+1%
Stackable Bonus
For attending the re-launch Ask Me Anything (AMA) with Kelly Costello, the founder of Puppy Cake.
+2%
Stackable Bonus
For the June 2025 re-launch of Puppy Cake's TikTok Shop.
+3%
Stackable Bonus
For Live on Saturday with Puppy Cake.
More Stackable Bonus Programs Announced Every Month
Our latest content
Check out what's new in our company !
Puppy Cake
Cake and Ice Cream Mix for Dogs
About Puppy Cake
At Puppy Cake, we believe dogs deserve celebrations too.
Founded in 2007 by Kelly Costello, Puppy Cake was born from a simple idea: create safe, healthy, and delicious treats designed specifically for dogs. Our first products were easy-to-make cake mixes, crafted to help pet owners effortlessly celebrate their beloved dogs' birthdays and special milestones.
From humble beginnings in Kelly's apartment kitchen to national recognition on Shark Tank, Puppy Cake remains dedicated to quality, simplicity, and joy. We carefully choose ingredients, personally oversee production, and ensure every treat enhances moments of happiness for pets and their families.
Today, our range has grown beyond cake mixes to include ice cream powders, cookies, personalized treats, and toys—all thoughtfully created for pets who are part of the family. Puppy Cake is more than treats; it’s a community of dog lovers who understand that every moment spent with a dog is worth celebrating.
Puppy Cake On Air
Puppy Cake on Shark Tank
On Shark Tank!
The Sharks want to know specifics... but someone keeps stealing the cake... and the show.
Kelly Recounting Her Experience on Shark Tank.
Hear Kelly Costello (Grove City College class of 2007) talk about her experience on the popular television show, “Shark Tank," pitching her business, Puppy Cake, in front of 5 hungry sharks.
About Kelly Costello
Founder and CEO of Puppy Cake
WAM Podcast
Where women empower women in manufacturing
In 2007, Kelly Costello was looking at old cake mix advertisements for a client of hers. She thought, “Wouldn’t it be great if they made that for dogs?”
That was her light bulb moment. She realized that dog owners across the globe wanted to treat their dogs like family and give them safe and healthy cakes. She started with a few flavors and worked out of her kitchen in a tiny 1-bedroom apartment in Bellevue, Pennsylvania.
Costello’s big break came in 2012 when she appeared on Shark Tank. Though she didn’t get a deal, the exposure and advice was the springboard to take the company to the next level.
Little by little, Puppy Cake grew and began launching a whole line of treats. Their best-sellers are the cake mixes and ice cream mixes. Since 2013, all of their products are made in the Puppy Cake owned factory. It’s in a small town called Portersville that is full of hardworking people who put their hearts into making great dog treats.